Real Estate

Oracle City Homes

Driving qualified buyer leads through data-driven social media and paid campaigns for a premier real estate brand.

The Partnership

How Oracle City Homes Turns Attention Into Showings

Oracle City Homes competes in a market where every buyer starts online. They partnered with Social Habit to build a presence that showcases properties at their best and a paid engine that puts them in front of qualified buyers.

Content CreationSocial Media ManagementPaid Media
Engagement
Ongoing partnership
Channels
Social organic + paid
Primary outcome
Qualified buyer leads and showings
How it's measured
Leads and showing requests traced to campaigns
The Challenge

Where It Started

Every buyer starts online, and most real estate marketing stops at attention. Oracle City Homes needed attention that converts: showings booked, buyers qualified, and a brand buyers remember while they compare options for months.

The Insight
Buyers act months after they start looking. The brand that builds trust early and stays in front of them through the comparison phase is the one they call when they're ready.
The Strategy

Lifestyle-first property content gives every listing full creative support, a steady organic presence builds trust between listings, and a paid engine tuned for qualified buyers keeps interested prospects close with retargeting.

Content Creation

Listings That Stop the Scroll

Property content makes listings stop the scroll, shot and edited to sell the lifestyle rather than just the square footage. Listings reach beyond the follower base to buyers actively searching in the market.

Lifestyle
Content sells the home, not just the square footage
Beyond
Listings reach past the follower base to active buyers
Every Listing
Full creative support behind each property
Social Media Management

Trust Built Months Before Buyers Act

A steady organic presence builds trust with buyers who are months from acting, and listing inquiries and showing requests arrive directly through social channels.

Steady
Organic presence between listings
Direct
Inquiries and showing requests through social
Early
Trust built while buyers are still researching
Paid Media

A Paid Engine Tuned for Qualified Buyers

Paid campaigns are tuned to reach qualified buyers, with budget flowing toward what performs, and retargeting keeps the brand in front of interested buyers as they compare options instead of drifting to competitors.

Qualified
A consistent flow of buyer leads from paid campaigns
Retargeted
Interested buyers return instead of drifting away
Optimized
Budget flows to the creative that performs
The Outcome

From Scroll to Showing

The pipeline no longer depends on chance. A consistent flow of qualified buyer leads comes from paid campaigns, listing inquiries and showing requests arrive directly through social, and interested buyers return through retargeting instead of drifting to competitors.

Let's Chat

Sell Real Estate?

If your listings deserve more than a yard sign and an MLS entry, we'll show you what a full-funnel presence looks like. We keep our clients' specific numbers confidential, but we're happy to walk you through the full data and what it could look like for your brand.

🤝 Start Marketing